Alacrita

Amidst the voluminous commentaries, blogs, tweets, panels and papers about the future of the pharma industry, in some circles certain thoughts seem to be becoming articles of faith:

• Pharmaceuticals will always remain a growth industry.

• Use of novel therapies reduces health care costs.

• Investment in innovation is the route to salvation.

We believe the first of these to be simply wrong, the second to be disingenuous and the third to be potentially correct but only in limited circumstances »